- YELLOEW 106C C 6 M 5 Y 65 K 0 / R 255 G 241 B 110
- ORANGE 144C C 3 M 52 Y 88 K 0 / R 248 G 152 B 29
- RED 186C C 11 M 96 Y 75 K 0 / R 229 G 25 B 55
- PINK 218C C 8 M 62 Y 4 K 0 / R 238 G 132 B 181
The CI was designed after a person opening his/her arms to welcome people, symbolizing the organization’s commitment to enthusiastically and aggressively promote the Korean culture around the globe.
Symbol
The symbol was inspired by the Korean character ㅎ, the first vowel in the KTO’s Korean name.
It represents a person’s opened arms to welcome people. The small ball at the top symbolizes the KTO’s role of promoting the Korean culture worldwide, the middle line resembling open arms symbolizes the smile of the Korean people, and the bottom circle resembling the body represents perfect harmony and eternity. The vibrant colors represent the enthusiastic and aggressive spirit of the KTO.
Color Guidelines
- GREEN 374C C 29 M 4 Y 55 K 0 / R 200 G 223 B 142
- BLUE_1 306C C 71 M 7 Y 13 K 0 / R 0 G 188 B 228
- BLUE_2 2726C C 78 M 63 Y 7 K 0 / R 74 G 99 B 174
- VIOLET 2577C C 47 M 47 Y 4 K 0 / R 156 G 141 B 195
Background Color and Color Palette Guidelines.
10% 50%
60% 90%
